We were pretty thrilled to get Bruce Campbell on the podcast for today's episode... No, not the 'Evil Dead' Bruce Campbell... The patent lawyer, Bruce Campbell! Well, his first name is Dutro, but he's still Bruce Campbell to us, okay?!
Anyway, this episode is all about TRADEMARKING your practice and why it's an important investment to consider in order to give your brand, your practice, your business ultimate protection. You're starting up your practice and you have a killer name, awesome logo, a kick ass slogan, etc. How awful would it be when you decide to invest half a million dollars into your practice, you become more and more successful over time and then come to find out there's some OTHER dentist with the same name, a weak logo and a stupid slogan? Well, you'd be sad to find out that
Bruce takes this opportunity to chat with us about the importance of trademarks and why you should hire a lawyer instead of doing it yourself. He also talks a bit about how he came to be a patent and trademark lawyer.
Find out more about Bruce's services at www.campbell-ip.com
From Bruce Campbell, himself...
"I am an intellectual property attorney with over 20 years of experience handling a wide variety of legal matters. I have substantial experience litigating patent, trademark and copyright infringement matters in courts across the country, as well as advising clients across a broad range of businesses and technologies on matters involving the management of their intellectual property rights and assets.
Not only can I help you in enforcing your intellectual property rights or defending you in the event you are named as a defendant in a lawsuit, but I also can help you avoid being targeted as a defendant in a patent, trademark or copyright infringement dispute."
Bruce recently prepared a special trademark report and it is entitled "Five Trademark Mistakes Every Business Owner Absolutely Must Avoid," and provides vital information regarding trademark selection, registration and conflict avoidance. I would love to hear your thoughts on this Report. The Special Report can be found at this link: https://drive.google.com/file/d/0BwQwbNxYijxFVzJFbF9ZcmRRaU0/view?usp=sharing.
SPECIAL OFFER FOR THE NEXT SEVEN DAYS
Get in touch with Bruce Campbell about trademarking your brand or practice and you will receive a 20% discount on his flat-rate services. Why wait? You have no excuse not to trademark yourself now! E-Mail him at bruce@campbell-ip.com